Why Bother With Responsive Web Design
Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. Below is an example of the responsive website Morgan Services. Even though there has been a sharp increase of smart phone internet usage, still some major businesses are yet to make their website more user friendly with a responsive site. The difference between “mobile web design” and “responsive web design” is that responsive design requires that you have one design that is coded to adapt to all screen sizes, platforms and orientation. Whereas a mobile design is a completely separate website, which is mobile only platform and you may notice a ‘m’ before the domain that will confirm it has been built in this way.
Why Your Website Should be Responsive
1) Mobile Use Catching up with Desktop
If you are still yet to convert to responsive design, then these stats from Smart Insights will probably get you thinking.
- More than 20% of Google Searches are made from a mobile device
- In 2012, mobile devices were used for more than half of local searches
- In America, 25% of internet users only access the internet via their mobile
- According to a survey, over 60% had a better opinion of brands when they offer mobile usability
- Over 25% of emails are opened on a mobile device and over 10% are opened from a tablet.
2) SEO Benefits From Responsive Design
Google recommend that responsive design is the correct configuration for creating smartphone optimized websites as opposed to having a desktop and mobile version. In my opinion, responsive websites are less prone to getting penalized due to duplicate content issues, all the effort you put towards your desktop version are automatically applicable for mobile as well and as you are offering your mobile users an optimized version, you are more liekly to rank higher on a mobile search.
3) Save Time and Money
Staying on top of one website can be hard enough at times, but when you have multiple websites or apps for different devices it becomes even more time consuming. Creating and maintaining a responsive website will save time and cost compared with a mobile and desktop version. Each change you make on the desktop version should ideally be consistent with the mobile version, thus making a change will double the time spent maintaining the website.
4) Better usability
The main reason is that a responsive design provides a superior user experience compared to old fashioned static sites. Although smart phones can zoom in by ‘pinching’ the screen, as well as other functions to help browsing, navigation around the website to view certain content can be time consuming. This can easily frustrate the user and lead to the user leaving the website immediately.
5) Preperation for the Future
According to Statista, by 2017 more than 5 Billion people will have access to and use mobile phones. These sort of figures cant be ignored and if you are convinced that a responsive website will not improve your online website campaign now, then it certainly will in the near future.