Useful SEO Tools
Search Engine Optimization the practice of promoting a website in order to increase the audience size from search engine results. There are several aspects to SEO that all have their own ranking factors, such as the content on your web page to the way you receive back links from other websites. The majority of web traffic is generated by the major search engines such as Google, Bing and Yahoo!, although targeted social media can be just as effective. Search Engine Optimization is simply a matter of ensuring that your website is structured in a way that search engines can understand. For further discussion regarding SEO concepts, read Moz’s extended article.
What tools can improve SEO?
SEO doesn’t happen overnight and it can take weeks before your SEO implementations begin to crawl up the rankings. Therefore, if you are going to spend time improving your site with SEO techniques then you should consider the following 5 tools that can help you achieve high rankings.
Moz Pro is probably the best tool you can use to diagnose your website for SEO flaws, such as duplicated pages to 404’s, which will be ruining your rankings. Within the program, it allows you to track your rankings for any defined keyword, displays competitor rankings and keywords, grades each of your pages based on SEO correctness, performs a crawl test and many more features. Below is the top ranking keywords from Vanda Coatings.
Woorank is similar to Moz by the way it performs crawl tests on your website and produces various SEO flaws, but also provides a list of tasks that you can implement to improve your overall score. Woorank is free to use, but it is you are limited to one a week unless you purchase a monthly subscription. Below, the website laddersfree achieved 74.7 Woorank rating, which is determined very high compared to the average.
Whenever possible, its always better to use Google tools and recently they have introduced a Page Speed tool under Google Developers. Like the above, it tests the website you submit and returns a speed percentage score along with hints to improve the score. Faster and more optimized pages inevitably results in higher visitor engagement and conversions, therefore it is important to at least be given a green rating using this tool! Tested below is Villa Yali’s gallery page, which achieves very high speed results and 100% user experience.
Again, another Google Tool but this one focuses on schema, which you can add to your HTML in order to improve the appearance of your website on Search Engines. Using the helper, you can insert specific schemas such as local busineses i.e. electrician, articles and many more. Once you have completed and inserted the HTML code, you can use the testing tool to view how search engines will read your schema. As you can see withElectrician2Cardiff below, the search engine has picked up on the Aggregate Rating with the 5 stars. To read more on Aggregate Rating, view [INSERT LINK].
No one apart from Google know whether Google take into account W3C compliance with regards to SEO, but of course having a compliant website is good practice. However, if your website does have errors, it may be causing difficulty for bots to crawl your site i.e. title or h1 tags that aren’t closed properly etc. Below the Vanda Electrical website has been confirmed as W3C Compliant with the reassuring green success.